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SKYMARK FILM ROLLED OUT ACROSS Huggies® BABY WIPES RANGE

Skymark film

A speciality co-extruded film developed by leading UK flexible packaging manufacturer, Skymark, is now being used across Kimberly-Clark’s Huggies® Baby Wipes range.

The tri-layer co-extruded film increases opacity and eliminates visibility of the pack contents while maintaining a white aesthetic appearance.

Paul Neath, Director of Skymark, said: “By working with Kimberly-Clark, we have been able to develop and incorporate new elements to the packaging of Huggies® Baby Wipes. The specialised co-extruded film helps to create shelf stand-out and consistency across the Huggies® range, whilst offering consumers a differentiated packaging solution that we’re really proud of.”

The innovative packaging solution has been integrated across Huggies® Baby Wipes multi-bags, including the new Extra Care range, as well as the standard packs of Pure, Natural Care and Soft Skin.

Neath continued: “Designing this outer bag posed some difficulties due to the blue hue of the film. Although it’s a white film, it has a slight colouration. We had to ensure was representative of the laminate pack inside. Following several trials and tweaks to the lay down of the ink, we matched the brief set by Kimberly-Clark to maintain the high quality print demanded by Huggies® Baby Wipes. We’ve achieved exactly what we set out to do in terms of the new film technology.”

Skymark is the UK’s leading independent manufacturer and supplier of high quality embossed, plain and printed flexible films. For 30 years, the company has delivered excellence in product and service to a wide variety of market sectors including food & drink, hygiene & medical, household and personal care.